At Briefing’s finance leaders event, law firm CFOs explored how AI is shaking up traditional pricing models in ways the industry is only beginning to grasp.

In today’s legal market, data analytics has become essential for law firm profitability, and by focusing on key metrics, adopting modern platforms, and driving lawyer engagement, firms can unlock significant financial, operational, and client relationship benefits.

Most law firms record only basic matter types, but capturing richer contextual data—such as deal structure, side represented, and key complexities—unlocks sharper pricing, faster pitching, and meaningful performance analysis.

AI data enrichment outperforms manual workflows by delivering faster, scalable, consistent and cost-effective matter data without draining lawyer or finance / BD resources.

Without richer contextual matter data, law firms can’t meaningfully measure AI’s impact on billable hours