BigHandAcquires Ayora to Accelerate AI Innovation in Legal Pricing

‍London, UK – 4 August 2026 – BigHand today announced the acquisition of legal AI pricing specialist Ayora, marking the next phase in its AI strategy and reinforcing its commitment toshaping the future of legal pricing.

Following the announcement of the strategicpartnership between BigHand and Ayora last quarter, the response from customersand the wider legal market highlighted the growing demand for AI-poweredpricing solutions. That momentum accelerated the decision for the twoorganisations to come together more formally, enabling faster innovation,deeper collaboration and greater value for customers.

The acquisition brings Ayora's AIcapabilities, data enrichment technology and experienced team into BigHand,with the first phase focused on integrating Ayora with BigHand Matter Pricing.Over time, AI capabilities will be introduced across BigHand's wider portfolio,including Resource Management and Business Intelligence. Additionally, Ayora's dataenrichment layer transforms unstructured firm data into structured, contextualintelligence. This gives BigHand customers access to a trusted data foundationto deliver richer commercial insight, more powerful AI-driven capabilities andthe intelligence firms need before the point of decision.

For customers, the acquisition bringstogether some of the most advanced business-of-law AI solutions in the industrywith BigHand's award-winning technology, providing access to a uniquecombination of expertise, innovation and AI-driven capabilities that deliverintelligence before the point of decision, helping firms make faster, moreconfident commercial decisions.

Sam Toulson, Chief ExecutiveOfficer at BigHand, said:

"This acquisition is about acceleratingvalue for our customers. The response to our partnership demonstrated just howmuch demand there is for AI-powered pricing solutions that are builtspecifically for the legal industry.

By bringing Ayora into BigHand, we'recombining exceptional AI and pricing expertise with trusted technology to helplaw firms make smarter commercial decisions, improve profitability and stayahead in an increasingly competitive market."

The acquisition strengthens BigHand'sposition in one of the fastest-evolving areas of legal technology, where firmsare increasingly investing in pricing intelligence, profitability and AI tostrengthen commercial performance.

Customers will continue to benefit from theBigHand products they already trust while gaining access to AI-poweredcapabilities that enrich pricing and financial data, deliver deeper commercialinsight and enable users to interact with information through agentic AI.Together, the combined solution will help pricing professionals make faster,more informed commercial decisions with greater confidence.

Stefan Ciesla-Grain, ChiefExecutive Officer and Co-Founder of Ayora, said:

"From day one, our ambition has been tohelp law firms navigatethe fast-evolving commercial landscape with deeper understanding of theirmatter economics and competitive position. Following ourpartnership announcement, it became clear that by joining forces with BigHandwe will be able toaccelerate that vision far faster than we could independently.  

By becoming part of a trusted legaltechnology business with the scale, customer relationships and expertise, wewill speed up the deployment of to take our technology to more firms around theworld. The entire Ayora team and I are incredibly excited to become BigHandersand begin this next chapter together. We have an incredible opportunity toshape the future of legal pricing and deliver even greater value for ourcustomers."

The acquisition was led by RobStote, Chief Product Officer at BigHand, who said:

"AI has enormous potential to transformlegal pricing, but success depends on combining agentic technology withhigh-quality data and deep pricing expertise. Ayora brings exceptionalstrengths in both.

By combining Ayora's technology with BigHandMatter Pricing, we're creating intelligent experiences that move beyondreporting to deliver proactive recommendations, deeper commercial insight andbetter decision-making. This acquisition significantly accelerates our productroadmap and reinforces our commitment to delivering intelligence before thepoint of decision."

The first integrated capabilities betweenBigHand Matter Pricing Cloud and Ayora are expected to be available later thisyear, enabling firms to combine matter budgeting with AI-driven dataenrichment, insights and real-time financial intelligence.

By bringing together two of the mostrespected names in legal pricing, BigHand is reinforcing its commitment tosupport the industry at a time when AI is increasingly giving raise toquestions about its future commercial model. Together, BigHand and Ayora aresetting a new standard for the market, combining trusted technology, AIinnovation and unmatched pricing expertise to help law firms make smartercommercial decisions and unlock greater profitability.

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